AI-powered sizing solution, backed by real tailors

Measure Once,
Shop Confidently
Every time.

Measure Once
Shop Make Order Receive Confidently
Every time.

Our innovative solution uses a combination of real-life measurements, AI and computer vision to accurately predict and confidently provide individual body measurement data in real time.

Did you know 70% of online apparel returns happen due to poor fit, costing the industry billions annually?

In the few seconds it took you to read that, an estimated 175 tons of textile waste was generated.

The Sizing & Return rate Problem

Each year, more than 100 billion items of clothing are produced globally with 65% of these ending up in landfill within 12 months due to sizing gambles. Online fashion retail faces major issues including inconsistent sizing across brands, leading to customer confusion and high return rates. Bracketing behavior and poor fit cause significant financial and environmental waste. Many consumers avoid shopping online due to sizing uncertainty. Meanwhile, retailers underutilize technology and lack clear ownership of return strategies.


Our Solution

One Measurement, Endless Confidence.

Outdated sizing norms lack consistency and accuracy. AccuTailor is revolutionizing online and in-person shopping with AI-driven sizing precision, reducing returns, cutting costs, and promoting sustainability. We are here to enhance customer confidence and address a £665 billion global problem, by giving retailers and makers a unique competitive edge.

For retailers we help

End Bracketing purchase behaviour and transform sizing strategy from guesswork to data-driven accuracy

Returns cost retailers billions annually.

Retailers have some of the highest return rates. (25% to 50%) of all online fashion purchases are returned, primarily due to sizing issues

Key Features

Enable a truly consistent & diverse sizing convention

We standardize fit by leveraging AI-powered body profiling and real measurements to deliver precise sizing across retailers and brands eliminating reliance on inconsistent size charts.

Reduce Return Rates & Logistics Costs

We aim to help minimize returns due to incorrect sizing, all before checkout. Helping retailers save costs on reverse logistics and restocking.

Increase Shopper Confidence & Boost Conversion Rates

27% to 30% of shoppers avoid purchasing clothing online due to mistrust in sizing. Shoppers are more likely to complete purchases when they trust they're ordering the right size. We can help them go the last mile.

A world of sizing at your fingertips

25,000 verified body measurements sourced from real tailors, giving retailers the data they need to optimize inventory, production and deliver a perfect fit every time."

Made-to-measure possibilities

Open to custom commissions? No need for in-person consultations, we enable shoppers to share their proven dimensions directly with retailers reducng the margin of error with size guides.

For Shoppers we help

Foster Confidence in every purchase, eliminating frustration, reduce return hassles, and improve shopping experiences.

The Future of Shopping is Personal

Shoppers can finally take full ownership of their measurements, in doing so the shopping experience is personal for everyone. Making tailoring more accessible and making fashion work for them, not the other way round.

Key Features

One Profile, Endless Confidence

Create, own and manage your personal sizing profile and enjoy consistent, accurate fit with every online purchase no matter where you shop - Retailer or Custom Maker

Shop Your True Size. Every Time, Everywhere

No more guessing or checking confusing size charts. AccuTailor instantly matches your exact measurements across all brands and retailers.

Say Goodbye to Bracketing

Eliminate the need to order multiple sizes "just in case." Know exactly what will fit before you click Buy Now.

Tailored Precision Without the Tailor Visit

Own your measurements and order made-to-measure items using AI-driven profiling and real measurements. Share your profile to retailer and makers, local or global all from the comfort of your home.

Fewer Returns, More Satisfaction

Reduce fit-related returns by getting it right the first time saving time, money, and frustration with every purchase.

For Makers we help

Scale your business internationally. Reach a wider audience by eliminating the need for in-person measurements & repeat fittings.

Verified measurements at your disposal.

Expand beyond local markets without sacrificing fit accuracy.

Key Features

Review, Share & Use measurement profiles

Eliminate the dependency on in-person fittings with AI-powered, client and tailor verified measurements. Serve clients anywhere in the world without compromising fit.

Automate Measurement Storage for Lifetime Value

Securely store client measurement profiles, enabling fast, hassle-free reorders without repeat fittings.

Streamline Client Onboarding with Digital Fittings

Simplify the bespoke experience by offering virtual measurement capture, turn interest into orders without delays.

Scale Without Increasing Operational Costs

Grow your custom business internationally without investing in additional showrooms, traveling tailors, or logistics-heavy solutions.


Why Accutailor?

Because everyone deserves clothes that truly fit, without the frustration, waste, or compromise. AccuTailor puts people back at the heart of apparel production, using smart technology to make finding the perfect fit simple, wherever you are. Thus ending the cycle of bracketing and returns, we’re not just making shopping easier, we’re making it better for the planet too.

Boost Shopper Confidence in your product sizing.

Accurate sizing data matched on site arrival, no need for outdated, passive size guides that erode shopper trust. Leverage accurate sizing data to boost confidence and significantly reduce returns.

Customized shopping experience, eliminate sizing filters & pair shoppers instantly with products in their accurate sizes.

Inform customers about size availability, match them with the right sizes instantly, and minimize wasted visits, bracketing, and returns.

Made-to-measure possibilities without in-person consultations.

Access thousands of unique, personalized dimensions tested and verified by professional tailors. Reach new clients globally without the need for in-person meetings. Clients own and can confidently share their detailed measurements, enabling the creation of custom items with precision.

A definitive end to the costly act of Product Bracketing, leading to excess returns and CO2 waste.

Stop boxing customers in and let them own their sizing profile, thus enabling better buying decisions online, putting an end to bracketing, as well as saving retailers the cost on returns.

Buyer's remorse

Trusted by retailers and makers big or small.

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Our Story

Solving The Apparel Sizing Crisis

At just 11 years old and already at 6 foot tall, our Founder learned early what it meant to struggle with clothing that didn’t fit. Shopping was never a convenience, it was always a compromise. That lifelong frustration led him to found Collarbone London, a made-to-measure menswear brand, where he gained first-hand insight into both the consumer pain points of inconsistent sizing and the logistical barriers that make traditional tailoring inaccessible to many.

Now, at AccuTailor, we’re building a solution that empowers shoppers to own their body measurements and shop with confidence. Eliminating the frustration of inconsistent sizing and redefining sizing standards for retailers. By combining AI-driven precision with real-life measurements, AccuTailor ensures every shopper gets the right fit the first time, reducing costly returns and transforming the online and in-person shopping experience.

We understand the unique challenges across the fashion ecosystem:

  • Shoppers crave a consistent, reliable sizing experience across brands.
  • Retailers need fewer returns, better margins, and happier customers.
  • Custom makers want accurate, remote-friendly measurements to reach clients anywhere in the world.

AccuTailor offers a seamless, scalable solution that lets shoppers buy with certainty, while helping brands and makers operate smarter and more efficiently. We’re streamlining sizing, removing bracketing, and making fashion commerce smarter for everyone.

Because no one should have to gamble on size.
Measure once. Shop confidently every time.

Our Team

Gerald Onuorah

Founder & Managing Director

Gerald’s journey to founding AccuTailor began with a simple but persistent problem: finding clothes that fit. By age 11, he stood over 6 feet tall, making shopping for clothes an ongoing battle. Sleeves were always too short, proportions felt off, and mainstream fashion never accounted for bodies like his. Years later, this frustration led him to launch Collarbone London, a made-to-measure shirt brand built to offer well-fitted clothing without compromise. But even then, he noticed a key barrier: custom tailoring required in-person consultations, time-consuming, expensive, and inaccessible for many. The potential for personalized fit was there, but the process hadn’t evolved.

With a background in Business Information Systems and over a decade in management consulting including roles at BCG and Bain. Gerald saw a clear opportunity. He conceived AccuTailor, to bring the precision of tailoring to online shopping. By combining real measurements with predictive sizing technology, AccuTailor empowers shoppers to buy with confidence and helps retailers reduce returns and waste. For Gerald, it’s not just solving a problem it’s rewriting the standard for how we shop for clothes.

Prior Experiences:
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Anthony Soronnadi

Founding Partner & Chief AI Engineer

Anthony Soronnadi is a seasoned AI researcher and engineer with deep expertise in building end-to-end intelligent systems—from data pipelines and model architecture to deployment and real-time optimization. His technical proficiency spans machine learning, natural language processing (NLP), speech technology, and autonomous AI agents, making him uniquely positioned to support innovation at the intersection of fashion, personalization, and predictive analytics.

Anthony’s passion for creating impactful, user-centered AI solutions aligns powerfully with AccuTailor’s vision of transforming online fashion retail through smarter sizing and reduced return rates. His experience developing scalable machine learning infrastructures and high-accuracy recognition systems makes him particularly well-suited to support the development of AccuTailor’s AI-driven sizing algorithm—an essential pillar of the platform.

Having contributed to research in low-resource language models and real-world AI deployment strategies, Anthony brings a problem-solving mindset grounded in both technical excellence and accessibility. His commitment to building reliable, production-ready systems ensures that AccuTailor’s intelligent core can scale effectively across diverse retail ecosystems.

Whether it’s crafting personalized digital experiences or optimizing models for real-time fit prediction, Anthony’s skill set directly supports AccuTailor’s mission to enhance consumer confidence and reduce inefficiencies in the fashion supply chain. His involvement strengthens the company’s technical foundation and pushes its capabilities toward a more intuitive, data-smart future in fashion tech.

Gerald Onuorah

Product Design Lead

HEAD OF PRODUCT DESIGN

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Prior Experiences:

Help us reimagine a world where returns are obsolete, waste is minimized, and every online shopper gets a perfect fit.

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